WebScreen

Making the Public Opinion on the Internet measurable

You cannot think of everyday life without the internet. It is becoming more and more important for the exchange of opinions and recommendations: By now the majority of German customers is informing themselves before buying on the internet. World-wide, about 78 percent of customers trust in recommendations by other clients. Therefore, customer ratings and reviews on the web are read and discussed particularly often.

In other words: You get to know from the web what your clients and customers are thinking about your company, your products, and your advertising – firsthand and undisguised.

WebScreen

• ...locates the exchange of ideas of your clients on the net and makes the customer opinion measurable.
• ...records the communication of your potential clients regarding products, brands and their evaluation – also in comparison with your competitors.
• ...is analysing the communication of journalists, media, and other target groups (stakeholder).
• ...makes advertising impact measurable.
• ...detects new topics, trends, and tendencies.
• ...identifies potential chances and risks of your communication.

WebScreen was developed by the Medien Institut in co-operation with media scientist PD Dr. Wolfgang Schweiger (TU Dresden) and is based on a multi- staged approach conception.

Get to know more about WebScreen and the WebScreen product line.